Why Organic?
Americans are going greener every day, from the food we eat to the cars we drive to the homes we live in. As with other streams of the sustainable movement, organic fashion is building unprecedented momentum—and not a moment too soon!
The organic movement is based on our desire to minimize our footprint on Earth. By making a conscious effort to change the way we produce, trade and purchase clothing, we can drastically reduce wear and tear on the planet.
Organic clothing is made without insecticides, fertilizers and chemicals that harm our health as well as the environment. Not only is it better for the planet, but it’s better for the wearer’s general well being—particularly children, who have more sensitive skin.
Going organic also means improving the planet’s water supply. Traditional fabrics require tons of water to produce, and pollute tons of water to process—usually in poorer countries where clean water is already scarce. But with organic clothing, nothing is processed, so there’s virtually no pollution.
If you’ve ever wanted to make a difference in the world but don’t have the time for a huge commitment, turning your home and wardrobe green one item at a time is a great step forward!
