08.07.08 | Fall Fashion Is On Its Way
With Fall just around the corner, Olive is preparing to showcase new styles and designers for the new season. Sweaters from Of the Earth, a new yoga–style line from Prana, and many other sophisticated styles, fabrics, and designs await you this Autumn at Olive. Catch the Back–to–School sale on all Kate Quinn children’s apparel going on now. Also, look for cosmetic, skin–care, and other “eco–friendly” related demonstrations to be held monthly, starting in September. Here, you will enjoy organic refreshments and appetizers, while educating yourself on organic fashion and a more eco–conscious lifestyle.

After twenty months of preparation, research, and dedication, Olive opened its doors to the public and celebrated with a festive party. Serving organic wine and appetizers, team Olive invited the wonderful designers, contractors, and faithful customers who helped bring this dream to life. It was a night to remember, as everyone took time to bask in the beauty of the store, reminiscing about the countless hours spent to bring it to fruition, while looking forward to many happy times ahead.

03.17.08 | OLIVE CAMPAIGN LAUNCHES
One month before we open our doors, Olive is getting out the word en masse. Check out our “Closet Environmentalist” ads in April issues of Milwaukee Magazine, Today’s Wisconsin Woman and Outpost’s Exchange, all coming out late March. Olive founder Mickey Katarincic will also be interviewed on 89.7FM Milwaukee Public Radio, to air on their “Lake Effect” show in early April. This campaign—plus all other store identity and promotional materials—was produced by BatesMeron Sweet Design, who have learned more about post-use substrates and soy inks than they ever thought possible.

03.03.08 | ECO–BUILDOUT BEGINS
Olive is taking green design to the next level. Throughout March, the shell at 10910 N Port Washington is being built out with the utmost attention to sustainability—everything from flooring and paint to counters and displays. This is all made possible by working closely with Retail Works Inc, an inspired interior designer who balances aesthetics and environmental responsibility with every project they take on. Anything to give you the freshest shopping experience possible!