Americans are going greener every day, from the food we eat to the cars we drive to the homes we live in. As with other streams of the sustainable movement, organic fashion is building unprecedented momentum—and not a moment too soon!

The organic/sustainable movement is based on our desire to minimize our footprint on Earth. By making a conscious effort to change the way we produce, trade and purchase clothing (vote with your dollars!), we can drastically reduce wear and tear on the planet.

For example, organic cotton clothing is made without insecticides, fertilizers and chemicals that harm our health as well as the environment. Pesticides contain carcinogenic toxins that enter our bodies through the air and ground water.  Not only is organic cotton better for the environment, but it’s better for the wearer’s general well being—particularly children, who have more sensitive skin, reacting to the numerous chemicals in traditional apparel. 

Going organic also means improving the planet’s water supply. Traditional fabrics require tons of water to produce, and pollute tons of water to process—usually in poorer countries where clean water is already scarce.  In addition, low-impact dyes and crops such as hemp, bamboo, and soy use significantly less water to cultivate. 

Furthermore, by making fabrics out of recycled materials, such as polyester and plastic bottles, tons of waste won't end up in landfills or oceans (See Great Garbage Patch).  A great water resistant material, recycled polyester and nylon make for excellent dry-fit workout apparel and outerwear. Recycled plastic bottles (surprisingly soft when combined with hemp) make for tremendously warm and wind resistant jackets and fleeces.

If you’ve ever wanted to make a difference in the world but don’t have the time for a huge commitment, turning your home and wardrobe green one item at a time is a great step forward. You'll be surprised at how easy it is!

Need more reasons to shop for organic clothing and sustainable goods?  Check these out:

7 Reasons Why You Should Care About Sustainable Fashion

Message From Earth: Organic Matters