Men's Apparel
| Nau - Men's Apparel |
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Portland-based company that makes sustainable urban+outdoor apparel - integrated designs for the modern mobile life. Their sleek styles not only look great, but they're fully functional, as well. Oh yeah, and totally sustainable - after all, once you've worn out one of their pieces, they encourage you to pass it on or send it back to them to reuse - Genius! Apparel to fully enjoy the outdoors, while helping to preserve it's beauty. ABOUT USAll aspects of our business - from the product to the business model - are an extension of who we are and how we live. We design for ourselves, first. If we won't wear it, why should you. The same goes for business: if we can't stand behind the decisions we make, why should you. So, in that sense, we're a little self-absorbed. We're a small team - less than twenty of us, for now. We spend a lot of time together, always talking, testing things out, sketching, pinning things up, asking, heckling, critiquing, revising. It usually gets too loud. We work hard. We play hard. PRINCIPLES OF DESIGN
To get what we (and you) want, our principles of design are rooted in a blend of beauty, performance, and sustainability. Beauty: A passion for the aesthetic in all things. We design for lasting beauty - product colors, details, and shapes are minimalist, modern, and timeless. Performance: Meeting or exceeding an intended use. We design products that protect from the elements, and establish a visual tone that allows for multifaceted use - styles look as good on city streets as they perform well in the wild. Sustainability: Balancing the triple bottom line of people, planet, and profit. Nau designs for social, material, and aesthetic sustainability.
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